Nation Branding in a Globalized World: The Economic, Political, and Cultural Dimensions of Nation Branding
Berlin, 29th July - 1st August 2010
Nation Branding in a Globalized World is a 4 day international conference being held by the Institute for Cultural Diplomacy that will explore the concept of nation branding and consider its importance in contemporary international relations. The conference is based on the growing influence of nation brands and the increasing importance placed on such brands by politicians, private sector representatives, and other stakeholders in global politics and economics. The program aims to focus on the challenges and opportunities of strengthening a countrys image abroad, and the impact of such activity on international relations.
Nation Branding in a Globalized World will consist of 4 complementary components:
Whats in a brand?
The program will begin by exploring in detail the history and development of term nation brand, its definition, and the extent to which the term is open to interpretation. The opening part of the conference will also address the extent to which a country is able to shape its own brand, and what factors may enable or hinder this process.
New Actors, New Strategies
Having considered the meaning of the term nation brand, the second part of the program will move to analyse the different actors involved in shaping a countrys image abroad – including governments, private sector companies, individuals, and civil society organisations. The interaction between these actors, and the ways in which they can influence a countrys brand, will be considered in detail.
Economic, Political, and Cultural Benefits
The penultimate component part of the conference will explore the advantages for a country of having a strong nation brand with particular reference to economics, politics, and the cultural sector. Case studies from across the world will be considered by an interdisciplinary group of speakers.
Nation Branding in a Globalized World
The final part of the program will consider the complex relationship between the process of globalisation and the generation of nation brands. It will explore the challenge of combining strong nation brands in an increasingly interdependent world, and will develop best practice guidelines for countries seeking to engage in nation branding.
Participant Papers – The Institute for Cultural Diplomacy encourages research and progressive thought into the fields of culture, globalization and international relations. In this regard, the ICD is welcoming participants of the Conference to submit papers on this subject. The papers can cover any topic within these fields, according to your own particular interests and passions. Participants can submit work that they have completed in the past for other purposes, ongoing research or a paper written specifically for the conference. Groups of students are also allowed to submit collaborative pieces of work
Further information: www.icd-nationbranding.org
The Institute for Cultural Diplomacy is currently accepting applications to the international congress “Hard vs. Soft Power: Foreign Policy Strategies in Contemporary International Politics”. Speakers will include leading figures from international politics and diplomacy, academia, civil society, the armed forces, and related fields, including:
Anna Fotyga – Former Foreign Minister of Poland
Teresa Patrício de Gouveia – Former Foreign Minister of Portugal
Dr. Solomon Passy – Former Foreign Minister of Bulgaria
Andrew Sparrow – Senior Political Editor, Guardian Online
Prof. Inderjeet Parmar – Professor of Government, Manchester University, Vice-Chair, UK International Studies Association
Jean Lambert – MEP for London (Green Party); Vice-President of the Greens/European Free Alliance Group
Mark C. Donfried – Director & Founder – the Institute for Cultural Diplomacy
Martin Bell – UNICEF UK Ambassador, Former British MP (Independent)
Samuel Jones – Head of Culture at Demos; DCMS Fellow
Simon Berry – Founder and Director of Colalife
Further speakers will be updated regularly under www.culturaldiplomacy.org/cambridgeforum
“Hard vs. Soft Power” is open to students and young professionals, journalists, political and diplomatic representatives, and other individuals with an active interest in international politics and the drivers of foreign policy. The Conference will be split into three complementary parts. The program will begin by looking in detail at the concepts of “hard power”, “soft power”, and “smart power” — where they have come from, how they have developed, and their application in contemporary international relations.
Case studies from across the world will be used to provide practical examples of these approaches.
The second part of the program will focus on the foreign policy strategies of the United Kingdom at present and in the coming decade. Speakers will consider the evolution of British foreign policy priorities, the strategies that are being used to pursue these objectives, and the role of the media in interpreting and shaping government activity.
The third and final part of the conference will consider the future of international relations at the global level. It will explore the changing nature of global politics, the emergence of global public goods and other trans-national challenges, and will provide case studies through which the strategies of hard and soft power can be assessed.
“Hard Vs Soft Power” will be based in the Cambridge Union, home of the university’s largest student society and the oldest student debating society in the world. The Union is located in the heart of Cambridge, surrounded by the city’s historic colleges and a short walk to the River Cam.
Further information about the conference can be found here.
Members of the Cambridge Union are able to attend at a reduced rate.
The International Symposium on Cultural Diplomacy 2010:
“Culture, Globalization, and International Relations over the next Two Decades” – Berlin, May 23rd 30th, 2010
The International Symposium 2010 will be split into three complementary parts. The program will begin by looking in greater detail at culture and identity and how these terms are used and understood today. During this part of the program participants will have the opportunity to experience Berlins famous “Carnival of Cultures”.
The second part of the program will build on these components by considering the role that culture plays in contemporary international relations and the process of globalization. During these three days the concepts of cultural diplomacy and soft power will also be explored in more detail.
The final part of the program will apply these discussions to one of the key issues that will determine global politics over the coming years: Afghanistan and stability in Central Asia.
The Symposium will be split into the following three parts:
“Defining and Understanding Culture in an International Context” : 23rd – 25th May)
A Three Piece Puzzle – “The Relationship between Culture, International Relations and Globalization” : 26th – 27th May
“Understanding Afghanistan and Central Asia: Supporting Democracy and Stability – The Path Ahead” : 28th – 30th May
This final part is being held in cooperation with the North Atlantic Treaty Organization (NATO), the German Marshal Fund (GMFUS), UNESCO, the European Commission, the US State Department and in partnership with leading international organizations.
Further details about the event can be found at the icd website:
The Instutute for Cultural Diplomacy in Berlin is hosting an International Congress on Interdependence and Cultural Diplomacy from November 6-9th. “A World without Walls”, hosted in honor of the 20 year anniversary of the fall of the Berlin wall, will bring together an international group of young leaders, political and diplomatic representatives and individuals from the private sector and civil society for a four-day program of lectures and seminars in Germany’s capital.
During the program, participants will consider the development of international relations over the past two decades, explore the challenges and opportunities of interdependence, and look at the importance of cultural diplomacy in ensuring sustainable multilateral cooperation. The speakers at the event will be leading international figures from politics and academia, who will be able to add unique perspectives on these three issues under consideration.
A selection of already confirmed speakers can be found below:
- Mr. Janez Janša, Former Prime Minister of Slovenia; President of the Slovenian Democratic Party
- Mike Kenneth Moore, Former Prime Minister of New Zealand, Former Director-General of the World Trade Organization (WTO)
- President Dr. Alfredo Palacio, Former President of Ecuador, Former Vice President of Ecuador
- President Emil Constantinescu, Former President of Romania
- President Sir James Richard Marie Mancham, Founding President of the Republic of Seychelles
- The Hon. Alan Baird Ferguson, 22nd President of the Australian Senate
- Minister Dr. Igor Lukšič, Minister of Education and Sport of Slovenia
- H.E. Yaşar Yakiş, Turkish MP, Former Foreign Minister of Turkey
- Dr. Vasile Puşcaş, Romanian Minister for European Affairs
- Zlatko Lagumdžija, Former Chairman of the Council of Ministers and Foreign Minister of Bosnia-Herzegovina
- Ioannis Kasoulides, MEP; Former Foreign Minister, 2008 Cypriot Presidential Candidate
- Danuta Maria Hübner, Polish MEP, Former Minister of European Affairs for Poland, Former EU Commissioner for Regional Policy
- Dr. Erkki Tuomioja, Member of Parliament and Former Foreign Minister of Finland
Further information can be found under: www.world-without-walls.org or contact email@example.com
The International Symposium on Cultural Diplomacy
Berlin, 27 – 31 July 2009
The Institute for Cultural Diplomacy is currently accepting applications For the forthcoming International Symposium on Cultural Diplomacy. The Symposium will bring together individuals from across the world for an interdisciplinary program that will consider the importance of soft power in addressing today’s global challenges. Confirmed speakers for the event include:
Jorge Sampaio, Former President of Portugal
Joaqim Chissano, Former President of Mozambique
Dr. Vaira Vīķe-Freiberga, Former President of Latvia
Cassam Uteem, Former President of the Republic of Mauritius
Dr. Erkki Tuomioja, Former Foreign Minister of Finland
Borys Tarasyuk, Former Foreign Minister of the Ukraine
Samuel Jones, Head of Culture, Demos
John Holden, Visiting Professor, City University London
Prof. Dr. Joseph S. Nye Jr.*, Distinguished Service Professor, Harvard University
Prof. Dr. Cynthia Schneider, Former US Ambassador to the Netherlands
Prof. Dr. Christian Armbrüster, Judge and Professor in Law, Free University Berlin
Who can apply?
The International Symposium is open to applications from students and young professionals with an active interest in international relations.
What will the Symposium involve?
The program for the International Symposium will consist of five days of lectures, seminars and panel discussions with leading figures from the political, diplomatic, academic and civil society spheres.
What are the aims of the Symposium?
The Symposium aims to provide the participants with a range of perspectives on the potential for soft power in international relations, as well as highlighting key issues in the contemporary international environment.
What happens after the Symposium?
After taking part in the Symposium the participants become members of the ICD Young Leaders network and are supported by the ICD in conducting research, in organising and developing their own cultural exchange initiatives, and are invited to join the ICD’s Online Forum, where they can network with other young leaders from around the world.
More information about the Symposium, including the full speaker list and the application form, can be found under: