The art and science of communications: From strategic to personal

Tag Archives: Google

The Week put forth a pithy summation of Robert Cyran’s (Reuters BreakingViews) perspective on privacy, in which he holds that privacy has been the main casualty of 2010.

Mark Zuckerberg, founder of Facebook, has been crowned Person of the Year by Time Magazine, and Wkileaks boss Julian Assange, has topped the associated reader poll, notes Robert Cyran. Both have “uncommon levels of self-belief and superior coding abilities” – and both are leading “the technological assault on privacy”. There are obvious differences in scale and intent between a social networking business with more than 500 million users and a small, non-profit which uncovers “censored injustices”. But the two outfits share a devotion to the idea that society benefits when more is made public. This may, however, be their “golden hour”. The costs of bringing formerly private things to light are becoming increasingly evident: even the relatively benign-seeming Zuckerberg is likely to face calls for far greater accountability from Facebook’s mass of users, if not regulators, one day. Whatever constraints are eventually imposed on either model, however, the genie is out of the bottle. The chief “casualty” of 2010 was privacy.

Enough said.

Note that the readers went for Assange not Zuckerberg ... hmm, interesting.


Every year PRWeek produces the ‘Power Book’ – the definitive guide to the most influential people in Public Relations (CB3 has yet to grace the pages of said publication!).  It includes the likes and dislikes of 100 of the UK’s finest – and can be indicative of trends in communications  – i.e it’s what the big boys are thinking and saying.  Now, there are a lot of people in communications who may not often glance through a corporate PR magazine – especially those in public diplomacy, information operations and public affairs.  So, although this will be a little UK-centric, CB3 just thought it would be useful to provide a quick resume of what the PR powerbrokers are really into ….

Popular chap

Popular chap

Most popular politician – some chap called Obama won by a mile. (Nelson Mandela, Vince Cable (if you’re not a Brit you won’t have heard of him – top chap though) and Margaret Thatcher also featured highly.

Most respected journalist – Andrew Marr, followed by Jeff Randall and John Simpson

Top newspapers – FT and The Guardian (both way ahead of third place The Times)

Just pipped by the FT

Just pipped by the FT

Best online –  BBC by far, but Google, Facebook, Guardian Unlimited and Twitter feature in top five.

Best broadcast – Today (BBC Radio 4).  In fact, in the top six, various BBC programmes featured, with the only exception being SKY News.twitter_logo

Business or brand to watch – Obama and Apple fought for top space, with Twitter, Aldi (sign of the times) and Google, trailing after them.

Best PR campaign – easily Obama’s presidential campaign (oh, that Obama – not the Irish pub)

Okay, this may be from  a UK perspective but it may be  somewhat informative for others across the globe as well.  So, in a nutshell, if you want to be up with the best, be familiar with Obama, BBC, Guardian, Google and Twitter and you can’t go wrong!