Every year PRWeek produces the ‘Power Book’ – the definitive guide to the most influential people in Public Relations (CB3 has yet to grace the pages of said publication!). It includes the likes and dislikes of 100 of the UK’s finest – and can be indicative of trends in communications – i.e it’s what the big boys are thinking and saying. Now, there are a lot of people in communications who may not often glance through a corporate PR magazine – especially those in public diplomacy, information operations and public affairs. So, although this will be a little UK-centric, CB3 just thought it would be useful to provide a quick resume of what the PR powerbrokers are really into ….
Most popular politician – some chap called Obama won by a mile. (Nelson Mandela, Vince Cable (if you’re not a Brit you won’t have heard of him – top chap though) and Margaret Thatcher also featured highly.
Most respected journalist – Andrew Marr, followed by Jeff Randall and John Simpson
Top newspapers – FT and The Guardian (both way ahead of third place The Times)
Best online – BBC by far, but Google, Facebook, Guardian Unlimited and Twitter feature in top five.
Best broadcast – Today (BBC Radio 4). In fact, in the top six, various BBC programmes featured, with the only exception being SKY News.
Business or brand to watch – Obama and Apple fought for top space, with Twitter, Aldi (sign of the times) and Google, trailing after them.
Best PR campaign – easily Obama’s presidential campaign (oh, that Obama – not the Irish pub)
Okay, this may be from a UK perspective but it may be somewhat informative for others across the globe as well. So, in a nutshell, if you want to be up with the best, be familiar with Obama, BBC, Guardian, Google and Twitter and you can’t go wrong!