The art and science of communications: From strategic to personal

Category Archives: Communication technology

The recent change in social media policy by US DoD is a sign of the times and in fact may represent a real paradigm shift in management culture surrounding the relationship between military personnel and the outside world.  Whilst CB3 welcomes this move, appreciating that it won’t come without its pitfalls and problems, the deeper societal, psychological, cultural, relational, management and organisational ramifications of this move are as yet unknown.  This may be only the start of the shifting of institutionally inert techtonic plates – watch this space.

In the meantime, below see David Meerman Scott interview Roxie Merritt, Director of New Media Operations at Office of  Assistant Secretary of Defence for Public Affairs, talking about this bold move.


No sooner do we get used to Web 2.0 than people are talking about Web 3.0. – the semantic web.

But will it be really be as revolutionary as some think? After all, it may still rely on pretty ancient basics, like text.  Even video and audio are pretty 20th century.  But what if you could ‘feel’ via the web, exchange sentiments, emotions across cyberspace?  Sounds mad?  Well it may be not that far away.  This is where communication and cybernetics meet.

We managed to have a chat with Professor Kevin Warwick, the world’s first cyborg, who claims that despite ideas of the ‘Terminator’ his main driver is to enhance communication way beyond the limited scope of speech or text.  He has already managed brain-to-brain signal transfer at a local level but within the next decade or two this could be much improved and, via the internet, the possibilities are staggering.

Watch the video and let your imagination run wild.