The Inaugural Media Operations and Public Affairs Symposium
9-10 June 2010
Venue: Defence Academy of United Kingdom
“Winning the communications war: new thinking and new practice ”

The battle for ideas, hearts and minds is back in centre stage in twenty first century military operations. Experience in engaging the local populace in Iraq and Afghanistan has shown that well-executed public communications are critical to shaping operational and strategic outcomes. As a result, ad-hoc approaches to military PR are giving way to deliberate strategies developed using innovative planning approaches and supported by analysis and effects monitoring techniques. New cross-disciplinary thinking is emerging from both academia and government, focused on coordinating and maximising the power of messaging in counter- insurgency, anti-terrorism and global security. A revolution in military communications is underway, transforming the way governments and militaries communicate. Against this backdrop the Defence Academy is presenting the inaugural Media Operations and Public Affairs Symposium. A networking forum for stakeholders from across the communications spectrum, this new symposium is designed to showcase cutting edge thinking alongside innovative tools and techniques.

"Go on then, persuade me!"

"After I've watched 'Mother-in-law was also once the Daughter-in-law' and then voted for 'Afghan Star', you've possibly got a minute or two of my attention so, go on then, persuade me!"

Over two days, the tactical, operational and strategic aspects of communication will be explored: Identifying best practice in recent Media Operations; developing supporting theory for the emerging discipline of Strategic Communications; examining new approaches to both Media Operations and Strategic Communications and application to current conflicts. The current operational context in Afghanistan is of special interest and raises a number of questions which the symposium will explore, for example: How can strategic communication objectives be pursued whilst working in a media environment with shortened time horizons and intense tactical engagement? How can two way models of communication be adopted and accommodated within the new information environment? What are the relative strengths and weaknesses of competing media and information strategies in Afghanistan? What is the role of local media in Afghanistan?

For further details Contact Caroline Dawson on:
T: +44(0) 1793 785268
E: caroline@symposiaatshrivenham.com

or visit the website http://www.symposiaatshrivenham.com

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