The recent change in social media policy by US DoD is a sign of the times and in fact may represent a real paradigm shift in management culture surrounding the relationship between military personnel and the outside world.  Whilst CB3 welcomes this move, appreciating that it won’t come without its pitfalls and problems, the deeper societal, psychological, cultural, relational, management and organisational ramifications of this move are as yet unknown.  This may be only the start of the shifting of institutionally inert techtonic plates – watch this space.

In the meantime, below see David Meerman Scott interview Roxie Merritt, Director of New Media Operations at Office of  Assistant Secretary of Defence for Public Affairs, talking about this bold move.

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