Renowned and prolific blogger Mountainrunner recently posted on ‘The False Hope of the President’s Public Diplomacy’ and it’s well worthwhile a perusal.
CB3 largely concurs with Mountainrunner’s sentiments. The points are well made and for the most part entirely valid, although the comment ‘Public diplomacy must be re-framed as direct or indirect engagement of foreign audiences to further America’s national security’ seems to back up a DoD-centric view. This may be mere semantics but security can be a loaded word and PD operates across a policy spectrum – albeit all contributing to security.
The phenomena of ultimately leaving much foreign policy communicative effort to the military, who at least have the resources (but not necessarily the expertise), appears to be common, not only in the US but also, maybe to a slightly lesser degree, in the UK. NATO and the EU (within ESDP civ-mil operations) are also not immune to this.
Further, the narrowing of the word-deed gap is critical to the success of PD, which requires it to be deeply ingrained in policy-making (as Murrow appreciated). The corporate world has taken this on board but political institutions, even in the most developed nations on the planet, still don’t fully appreciate this fact, despite the recognition of the monumental societal changes being braought about by the information age. The Obama administration is good on the word but still has to follow upon the deed (good intentions lead the way to hell etc).
The US is now in a good position to make good on the Obama effect and take PD seriously, but I fear that political infighting is taking its toll. State needs to take a stand if the US is to capitalise on this window of opportunity.